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New Site, New Thinking

When we established V-On more than a decade ago, the digital marketing era was very new, brash and a bit annoying.

Arguably the industry is still in this ‘teenage’ phase, as undoubtedly the growing pains of digital are continuing apace.

It’s certainly an industry of constant change. Perhaps we’re victims of that euphemistic ‘ancient Chinese curse’ and we are indeed living in interesting times. That's the reality of digital though, and we wouldn’t have it any other way.

The launch of our redesigned website marks a significant turning in the evolution of V-On. We are moving into a new model of working, but it's one still based upon the distinctive production methodology that we have successfully followed throughout the past ten years.

Our approach has its roots in the entertainment industry, having been born out of a fascinating project called Ceremony of Innocence, an interactive CD-ROM that was a co-production with Peter Gabriel's Real World Studios. Released in 1997, it was considered well ahead of its time and won several international prizes including two BAFTA awards.

 

Ceremony of Innocence

 

From Ceremony… we learned that to achieve excellence in a complex production, we had to have the flexibility to bring together the very best talent available. We have built on this philosophy to draw upon the skills of top designers and programmers, regardless of where they might be based geographically. We balance the freedom for these individuals to be artistically or technically creative with a movie-style system of production that focuses all concerned on working towards a shared vision. This approach doesn’t just serve creative design briefs. With several significant online and database-driven projects for major corporations under our belts, we’re confident in the V-On approach for all aspects of digital production.

For the complex commercial challenges that we take on, this approach has proved to be the most effective way to break new ground. At the same time it has ensured a depth of quality that enables our solutions to become a fundamental component of the success of an organisation - rather than existing as fancy brochure-ware that fails to deliver a clear value.

We're now advancing our process a stage further by adopting a model where every member of our team is free to suggest and enact creative and scientific ideas that enhance the way we work. This fits well with the nature of V-On’s people: comprising some of the world’s best digital talent, their combined experience and intelligence is a powerful force.

It also draws on the Japanese philosophy of Kaizen, a process that supports a virtuous circle of continual improvement and efficiency. These values have already transformed the operating processes of a string of global players, most notably Toyota.

In some ways we have always followed the Kaizen way of thinking, but now it is deliberate as well as intrinsic. The new website reflects this, combining abstract highlights of ancient Eastern designs with a clear structure for demonstrating our work.

We hope you enjoy it.

Gerrie Villon, Managing Director, V-On.

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