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Will social media destroy brands?

Thu, 2009-09-10 12:22 | 3 Comment(s)

The rise and rise of digital media, and social networking in particular, has brand owners quaking in their designer loafers. Yet the rampant change taking place in our media landscape presents opportunities as well as threats – wasn’t it ever thus?

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Defining User Experience

Wed, 2009-08-19 15:04 | 1 Comment(s)

When people ask me what I do, I often tell them I produce websites and digital solutions that are intuitive, simple, straightforward to use. However this misses what’s really special about V-On productions – the user experience. It’s not the same as ‘usability’, a term that gets a lot of airtime in my industry. While important, usability is not, and has never been, enough.

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New Site, New Thinking

Sun, 2009-07-12 09:50 | 0 Comment(s)

When we established V-On more than a decade ago, the digital marketing era was very new, brash and a bit annoying.

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